creative coaching: andrew waters
In 2020, I celebrated a year of working with Atlanta-based portrait, sports, and travel photographer Andrew Waters! We started Creative Coaching to help Andrew find his individual voice and style as a photographer. Throughout the 12 months, we worked together to find photographers and projects that inspired him and clients he identified with, dig through pieces of his archives to find his best and strongest work, and talked through a number of project brainstorming and creative therapy sessions. Our collaborative efforts resulted in a newly rebranded site that he can confidently present to prospective clients. After rebranding, we started transitioning to Marketing Mentor.
“I really got a better idea of where my work fits in the market and where my strengths lie. It was wonderful to have someone sit down and objectively organize and sequence my work. Just getting a different point of view of your work is refreshing. I also enjoyed going through my archives with an intent of finding images that never saw the light of day. I found some really great stuff in that process, and it was exciting to unearth images and then share them with Jemma to see where they could fit into the bigger project.”
project goals
define his brand identity and photographic style and voice
identify target clients that meet his interest and goals
rebuild his website from the group up, including a new template and new galleries
To read more about this project and our process, click here.
Would you recommend Creative Coaching to others? How likely would you be to recommend it?
I would certainly recommend it. I probably leaned on Jemma for both Creative Coaching and a bit of mental therapy, too! We’ve laughed at how ambitious we were last spring, and how quickly those plans changed. It was a great experience and I am very happy with the growth and outcome from it.
What was working with Jemma like?
Fantastic. Truly. My calls and interaction with Jemma have become the one of the highlights of my week. For me, it’s good to work and throw out ideas and have someone to bounce them off of. It has allowed me to just create and not overthink too much. Jemma will quickly say what’s working and what isn’t and then we just move on. We’ve gotten to the point now where we just text each other random ideas and thoughts about photography and pop culture. I really value our relationship and am thankful it came together in such a crazy time.